What it is really like to work with Funnels and Setters, walked through in his own words from onboarding to closed clients.
See the whole system before you buy it.
Hear from the advisors already running it, read the actual consent record every prospect signs, and get plain English answers on how a name becomes a booked call.
Every advisor testimonial, unedited.
Not screenshots. Not paraphrased quotes. These are the actual recordings from advisors running the system across the United States and Canada.
A compilation of advisors on what it is like to work with Funnels and Setters.
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James Dietrich4 Corner Financial
“I could not scale just off referrals anymore. This gave me control over my pipeline.”
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Liam PassiFinancial Advisor
“I do not chase anymore. Every call feels like someone asking for help, not a cold pitch.”
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Erin TilleyFinancial Advisor
Erin walks through her experience with the system start to finish, including what the first few weeks actually looked like.
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Hollis BhopaFinancial Advisor
“Working with you guys has completely transformed my selling approach and the way I get new customers.”
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Thomas StillerCo-founder and CEO, with two advisors
Thomas sits down with two advisors and takes them through their experience, including the parts that were harder than expected.
Read them all.
Click through to read each review
Nobody reaches you without agreeing to it first.
Before a single name ever gets to you, every prospect answers a guided questionnaire, verifies their own phone by SMS, and checks a box giving express consent to be contacted. All of it timestamped and documented. You focus on the conversation. The consent trail is handled.
It starts with the questionnaire. Tap through the real intake below, the same guided survey every prospect completes, from the first question to express consent and phone verification.
Tap Continue to step through all 11 questions
Express opt-in consent
Every prospect ticks a box giving express consent to be contacted at the point of submission. It is timestamped and retained for audit before any information is ever shared with you.
TCPA and FCC aligned
Our consent language is structured to satisfy the Telephone Consumer Protection Act and FCC requirements before any call, text, or email goes out.
Phone verified by SMS
Every lead confirms a one time SMS code before delivery, so fake or unreachable numbers never reach your pipeline.
Documented and protected
Records are encrypted in transit, never resold or shared with a second advisor, and kept to the minimum data needed, with a full consent audit trail.
Funnels and Setters operates as an independent education and appointment setting platform. We give no advice and make no performance claims, so every fiduciary, suitability, and Reg BI obligation stays exactly where it belongs, with you.
From a new name to a closed client.
This is the whole path a prospect travels after they consent. Five stages, and only the last one needs you.
Every single lead consented to being contacted.
The things advisors check before they sign.
Straight answers on where the prospects come from, who owns them, and what we will and will not do. If yours is not here, book a call and we will walk you through it.
Where do the prospects actually come from?
Do prospects really agree to be contacted, or is that a technicality?
Are the leads exclusive to me?
Do you lock states or provinces to one advisor?
How is a lead verified before it reaches me?
What happens to a prospect's data?
Can a prospect opt out after they consent?
Do you give financial advice or make performance claims?
Do I have to do the calling?
Who do you work with?
What does it cost?
Know exactly what you are buying.
Most advisors have been sold a lead before and got burned by language they did not fully understand. Here is the vocabulary, in plain English, so you can judge us and anyone else on the same terms.
Prior express written consent
The strongest form of permission a prospect can give. It means they were shown clear language naming who may contact them and by which channels, then took a deliberate action to agree, and that action was recorded. A pre ticked box, a buried link, or an implied opt in is not the same thing, and it is where most lead vendors fall down.
TCPA and the FCC, in plain English
United States rules that govern calls and texts to consumers. In short: you need documented permission before you dial or text, the permission has to be specific about who is contacting them, and the burden of proving it sits with whoever made the contact. That is why the consent record travels with the lead instead of living in a spreadsheet somewhere.
The Canadian side
Canada runs on a consent based model of its own for commercial electronic messages, with its own record keeping and withdrawal expectations. We apply the same express opt in and the same documented trail to Canadian prospects as to American ones, rather than treating Canada as an afterthought.
Why SMS verification matters
Anyone can type a phone number into a form. A one time code proves the person filling it in is holding that handset. It kills typos, throwaway numbers, and the third party form filler, which is the single cheapest way to stop paying for dials that were never going to connect.
What exclusive really means
Two very different claims get sold under one word. Lead exclusivity means one prospect goes to exactly one advisor, forever. Territory exclusivity means a whole region is locked to you. We offer the first and we do not offer the second. If a vendor is vague about which one they mean, ask them directly.
What we deliberately do not do
We do not give financial advice, recommend products, or make performance claims. We do not resell a prospect, run shared lead auctions, or recycle old data as new. Keeping that line clean is what lets every fiduciary, suitability, and Reg BI obligation stay with you, unchanged.
The vocabulary, defined
The terms that come up on a strategy call, so nothing gets past you.
PEWC (prior express written consent)
Speed to lead
Setter
Contact rate
Show rate
Intake survey
Opt out and suppression
DFY and DWY
Shared lead and recycled lead
One thing to be clear about
This page explains how our own process works and defines terms in general language. It is not legal or compliance advice, and it does not change your obligations. Your own regulatory duties, and your firm's supervision requirements, remain yours. If you want your compliance team to review anything here before you start, we will hand over whatever they ask for.
Let's map out your pipeline.
Book a strategy call. We will go through your niche, your numbers, and exactly what the first ninety days would look like.
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