Lead generation for financial advisors in Indiana.
Indiana has about 1.21 million residents aged 65 and over, the 17th largest count among the 50 states, per Census Bureau 2024 estimates. Its flat state income tax is 2.95% for 2026, and every county adds an income tax of its own.
Who you are actually talking to in Indiana.
Indiana's county income tax is fixed by where a resident lives on January 1, and 2025 legislation rebuilt senior property tax relief, so the timing of a move and the homestead filings both matter.
Source: U.S. Census Bureau, vintage 2024 population estimates (sc-est2024-agesex-civ), civilian population aged 65 and over.
What Indiana pre-retirees are actually asking about
Three rules shape retirement income planning in Indiana, verified against the Indiana Department of Revenue and the Department of Local Government Finance on 2026-09-24.
Social Security and military retirement are exempt
Indiana does not tax Social Security or Railroad Retirement benefits, and it deducts the entire amount of military retirement income and survivor's benefits. Federal civil service annuitants aged 62 or older can deduct up to $16,000, reduced by the Social Security and tier 1 Railroad Retirement income they receive.
The county you live in on January 1 sets part of the bill
On top of the 2.95% state rate for 2026, falling to 2.90% in 2027, Indiana residents owe income tax to the county where they live on January 1. County rates run from 0.5% to 3% on the 2026 rate table, so moving just before or after January 1 can change a full year's county tax.
SEA 1 reworked senior property tax relief
SEA 1 (2025) replaced the Over 65 Deduction with a $150 Over 65 Credit, first applied to taxes payable in 2026. The Over 65 Circuit Breaker Credit, which holds yearly growth in homestead tax to 2%, lost its $240,000 assessed value cap. Its income limits for 2027 bills are $61,680 single and $71,960 joint.
The $150 Over 65 Credit uses income limits of $60,000 single and $70,000 joint. Indiana repealed its inheritance tax for deaths after December 31, 2012. Applications for the senior credits are due to the county auditor by January 15 of the year the taxes are payable.
The same system, run in Indiana.
Intent-driven ads
Hyper-targeted campaigns built to create intent, not just impressions. Pre-retirees in your market meet educational content first, so they arrive already wanting a planning conversation.
Consent and verification
A multi-step survey plus prior express written consent, then phone and email validation. Every contact belongs to one advisor only. Never shared, never resold, never recycled.
Appointment setting
Our team confirms the call, sends your content ahead of it and handles follow up. Or you run the cadence yourself with our system.
Coaching to close
Discovery scripting, objection handling and post-call review, with the full funnel tracked from first contact to signed client.
Where else the program performs.
We run the same system in every state. Every one has its own page.
See everything we do across the United States, or the full map of where we work.
Let's build your pipeline in Indiana.
Book a strategy call and we will show you how the program performs in your region.