Lead generation for financial advisors in Iowa.
Iowa has about 612,400 residents aged 65 and over, 18.9% of its population, per Census Bureau 2024 estimates. Since 2023, Iowans 55 or older generally pay no Iowa income tax on income from qualifying retirement plans, and other income is taxed at a flat 3.8%.
Who you are actually talking to in Iowa.
Iowa's retirement exclusion depends on each spouse's own age, starting at 55, and 2026 legislation rebuilt homestead relief, so withdrawal timing and property filings both deserve a fresh look.
Source: U.S. Census Bureau, vintage 2024 population estimates (sc-est2024-agesex-civ), civilian population aged 65 and over.
What Iowa pre-retirees are actually asking about
Three rules shape retirement income and estate planning in Iowa, verified against the Iowa Department of Revenue and the Iowa Legislature on 2026-09-24.
Retirement income is excluded from age 55
Since tax year 2023, Iowans who are 55 or older on December 31, disabled, or qualifying surviving spouses exclude income from qualifying plans, including IRAs, 401(k) and 457(b) plans, and pensions. For married couples the exclusion applies only to the spouse who qualifies, so a spouse under 55 who does not otherwise qualify pays 3.8% on their own withdrawals.
The inheritance tax ended for 2025 deaths
Iowa repealed its inheritance tax and qualified use inheritance tax effective January 1, 2025, under 2021 Iowa Acts chapter 177. No state inheritance tax is imposed on the estates of people dying on or after that date. Iowa's separate estate tax chapters were repealed in 2014.
Homestead relief changed in 2026
SF 2472, signed May 18, 2026, replaced the homestead credit with an exemption of 10% of taxable value, at least $5,500 and at most $20,000 for assessment year 2026. Owners 65 or older by January 1 of the assessment year receive an additional $6,500 exemption. Existing claimants carry over automatically.
The new homestead exemption first applies to property taxes paid in September 2027 and March 2028, and the $20,000 maximum is adjusted for inflation for assessment years from 2027.
The same system, run in Iowa.
Intent-driven ads
Hyper-targeted campaigns built to create intent, not just impressions. Pre-retirees in your market meet educational content first, so they arrive already wanting a planning conversation.
Consent and verification
A multi-step survey plus prior express written consent, then phone and email validation. Every contact belongs to one advisor only. Never shared, never resold, never recycled.
Appointment setting
Our team confirms the call, sends your content ahead of it and handles follow up. Or you run the cadence yourself with our system.
Coaching to close
Discovery scripting, objection handling and post-call review, with the full funnel tracked from first contact to signed client.
Where else the program performs.
We run the same system in every state. Every one has its own page.
See everything we do across the United States, or the full map of where we work.
Let's build your pipeline in Iowa.
Book a strategy call and we will show you how the program performs in your region.